Home
RivalPricr overview, features, pricing, and FAQ/Author
About Julien Jimenez, the founder behind RivalPricr/author/Blog
Guides on competitor intelligence/blog/Competitive Intelligence for Small Brands
You do not need a big budget to understand your market. Here is competitive intelligence, scaled down./blog/competitive-intelligence-small-brands/How to Read a Competitor's Promo Calendar
Competitors discount on patterns. Learn the pattern and you can plan around it./blog/read-competitor-promo-calendar/Price Positioning: Where You Sit in the Market
Your price sends a message. Here is how to understand and choose your position./blog/price-positioning/Turning Competitor Data Into Strategy
Data is not strategy. Here is how to make the leap from numbers to a plan./blog/competitor-data-into-strategy/Spotting a Price War Before It Starts
Price wars hurt everyone. Here is how to see one coming and avoid getting dragged in./blog/spot-price-war-before-it-starts/What Promotions Reveal About a Competitor
A competitor's sale is a message if you know how to read it. Here is what promotions tell you./blog/what-promotions-reveal/Building a Market Dashboard That Matters
A dashboard should drive decisions, not decorate a screen. Here is how to build one that earns its place./blog/market-dashboard-that-matters/Reacting to Competitor Moves Without Overreacting
Not every competitor move needs a response. Here is how to react with discipline./blog/react-without-overreacting/The Metrics That Actually Matter in Price Intelligence
It is easy to drown in data. Here are the few metrics worth watching./blog/metrics-that-matter-price-intelligence/How do you match competitor products to your catalog when names and pack sizes differ?
Product matching is the unglamorous foundation of price intelligence. Here is how to build matches you can trust when competitors use different names, counts, and sizes./blog/match-competitor-products-catalog/When should a brand escalate a reseller that keeps advertising below its minimum advertised price?
Minimum advertised price monitoring only works if you know when a violation is noise and when it is a pattern. A practical escalation ladder for brands that sell through resellers./blog/escalate-map-violations-resellers/How much should a competitor's price move before it triggers an alert to your team?
Alert fatigue kills price intelligence programs. Here is how to set thresholds that surface real moves and stay quiet on noise./blog/competitor-price-alert-thresholds/Why does competitor price data sometimes look wrong, and how do you validate it?
Before you react to a competitor price, make sure it is real. A field guide to the common causes of bad price data and the checks that catch them./blog/validate-competitor-price-data/Which competitor price should you track when they charge different prices by region or store?
Zone pricing, store-level pricing, and location-based online prices make the competitor price a trick question. Here is how to choose what to track and how to report it honestly./blog/regional-competitor-price-tracking/What is the best way to compare competitor prices when shipping and fees change the total?
A lower sticker price can hide a higher checkout total. How to compare on what the customer actually pays without drowning in edge cases./blog/compare-total-landed-price/What should a sales team do with competitor price intelligence during a live deal?
Reps hear that a competitor is cheaper every week. Here is how to turn monitored price and promo data into something a rep can use in the room without starting a discount spiral./blog/sales-team-price-intelligence/Why does a competitor's out-of-stock status matter as much as its shelf price?
Availability is the price signal most brands forget to track. What competitor stockouts tell you, and how to use them without being reckless./blog/competitor-stockouts-pricing-signal/How do you compare a competitor's bundle or multi-buy deal to your single-unit price?
Buy-two-get-one offers, mixed bundles, and tiered quantity pricing make direct comparison messy. A method for turning them into a fair unit price and a fair decision./blog/compare-bundle-multibuy-deals/What should a small team do when a competitor hides its prices behind a login or quote form?
Quote-only competitors are not unknowable, they are just slower to read. Here is how to build a defensible price estimate from legitimate evidence and keep it current./blog/gated-competitor-pricing-quotes/How long should you keep competitor price history, and what can you actually learn from it?
Most teams accumulate price history by accident and never use it. Here is how long to retain it, at what resolution, and which patterns are genuinely worth mining./blog/competitor-price-history-retention/Complete guide
How small and mid-size brands track competitor prices and promotions, read what the data actually means, and turn it into pricing decisions they can defend./guide/Compare options
From a spreadsheet and a browser tab to fully automated monitoring, here is how the main approaches stack up on effort, coverage, accuracy, cost, and how well they support real pricing decisions./compare/Glossary and FAQ
Plain-English definitions of the terms that come up in competitor price monitoring, plus honest answers to the questions we hear most often from small and mid-size brands./glossary/Free tools
Free calculators and planners/tools/Price Position Index Calculator
Shows where your price sits against up to four competitor prices as an index, a percentage gap to the average and to the cheapest, and a rank, for brands and retailers checking price positioning on a single product./tools/price-position-index/Promo-Adjusted Effective Price Calculator
Converts a competitor's list price, promo depth and share of days on promo into the average price shoppers actually see over a period, then compares it with yours, for brands and retailers reading a competitor's promo calendar./tools/promo-adjusted-effective-price/Competitor Price Change Detection Lag Calculator
Estimates how long a competitor's price move goes unnoticed at your current check frequency, how many product-days per month you are exposed, and how much revenue is at risk during that lag, for teams deciding how often to check competitor prices./tools/price-change-detection-lag/Which competitor price monitoring approach is right for you?
Eight quick questions about your catalog, your competitors and your team, followed by an honest recommendation on how to track competitor prices and promotions./quiz/Competitor Price Monitoring Setup Checklist
A step-by-step checklist for launching a competitor price and promo tracking program that stays small enough to read and consistent enough to trust./templates/competitor-price-monitoring-setup-checklist/Weekly Competitor Price and Promo Log
A one-row-per-competitor-per-product log for recording list price, promotion mechanics, effective price, and the planned response each week./templates/weekly-competitor-price-promo-log/Disclosure
How this site is funded/disclosure/Legal notice
Publisher and hosting information/legal/Privacy policy
How your data is collected and protected/privacy/Terms of service
The terms that govern use of the service/terms/
RivalPricr overview, features, pricing, and FAQ/Author
About Julien Jimenez, the founder behind RivalPricr/author/Blog
Guides on competitor intelligence/blog/Competitive Intelligence for Small Brands
You do not need a big budget to understand your market. Here is competitive intelligence, scaled down./blog/competitive-intelligence-small-brands/How to Read a Competitor's Promo Calendar
Competitors discount on patterns. Learn the pattern and you can plan around it./blog/read-competitor-promo-calendar/Price Positioning: Where You Sit in the Market
Your price sends a message. Here is how to understand and choose your position./blog/price-positioning/Turning Competitor Data Into Strategy
Data is not strategy. Here is how to make the leap from numbers to a plan./blog/competitor-data-into-strategy/Spotting a Price War Before It Starts
Price wars hurt everyone. Here is how to see one coming and avoid getting dragged in./blog/spot-price-war-before-it-starts/What Promotions Reveal About a Competitor
A competitor's sale is a message if you know how to read it. Here is what promotions tell you./blog/what-promotions-reveal/Building a Market Dashboard That Matters
A dashboard should drive decisions, not decorate a screen. Here is how to build one that earns its place./blog/market-dashboard-that-matters/Reacting to Competitor Moves Without Overreacting
Not every competitor move needs a response. Here is how to react with discipline./blog/react-without-overreacting/The Metrics That Actually Matter in Price Intelligence
It is easy to drown in data. Here are the few metrics worth watching./blog/metrics-that-matter-price-intelligence/How do you match competitor products to your catalog when names and pack sizes differ?
Product matching is the unglamorous foundation of price intelligence. Here is how to build matches you can trust when competitors use different names, counts, and sizes./blog/match-competitor-products-catalog/When should a brand escalate a reseller that keeps advertising below its minimum advertised price?
Minimum advertised price monitoring only works if you know when a violation is noise and when it is a pattern. A practical escalation ladder for brands that sell through resellers./blog/escalate-map-violations-resellers/How much should a competitor's price move before it triggers an alert to your team?
Alert fatigue kills price intelligence programs. Here is how to set thresholds that surface real moves and stay quiet on noise./blog/competitor-price-alert-thresholds/Why does competitor price data sometimes look wrong, and how do you validate it?
Before you react to a competitor price, make sure it is real. A field guide to the common causes of bad price data and the checks that catch them./blog/validate-competitor-price-data/Which competitor price should you track when they charge different prices by region or store?
Zone pricing, store-level pricing, and location-based online prices make the competitor price a trick question. Here is how to choose what to track and how to report it honestly./blog/regional-competitor-price-tracking/What is the best way to compare competitor prices when shipping and fees change the total?
A lower sticker price can hide a higher checkout total. How to compare on what the customer actually pays without drowning in edge cases./blog/compare-total-landed-price/What should a sales team do with competitor price intelligence during a live deal?
Reps hear that a competitor is cheaper every week. Here is how to turn monitored price and promo data into something a rep can use in the room without starting a discount spiral./blog/sales-team-price-intelligence/Why does a competitor's out-of-stock status matter as much as its shelf price?
Availability is the price signal most brands forget to track. What competitor stockouts tell you, and how to use them without being reckless./blog/competitor-stockouts-pricing-signal/How do you compare a competitor's bundle or multi-buy deal to your single-unit price?
Buy-two-get-one offers, mixed bundles, and tiered quantity pricing make direct comparison messy. A method for turning them into a fair unit price and a fair decision./blog/compare-bundle-multibuy-deals/What should a small team do when a competitor hides its prices behind a login or quote form?
Quote-only competitors are not unknowable, they are just slower to read. Here is how to build a defensible price estimate from legitimate evidence and keep it current./blog/gated-competitor-pricing-quotes/How long should you keep competitor price history, and what can you actually learn from it?
Most teams accumulate price history by accident and never use it. Here is how long to retain it, at what resolution, and which patterns are genuinely worth mining./blog/competitor-price-history-retention/Complete guide
How small and mid-size brands track competitor prices and promotions, read what the data actually means, and turn it into pricing decisions they can defend./guide/Compare options
From a spreadsheet and a browser tab to fully automated monitoring, here is how the main approaches stack up on effort, coverage, accuracy, cost, and how well they support real pricing decisions./compare/Glossary and FAQ
Plain-English definitions of the terms that come up in competitor price monitoring, plus honest answers to the questions we hear most often from small and mid-size brands./glossary/Free tools
Free calculators and planners/tools/Price Position Index Calculator
Shows where your price sits against up to four competitor prices as an index, a percentage gap to the average and to the cheapest, and a rank, for brands and retailers checking price positioning on a single product./tools/price-position-index/Promo-Adjusted Effective Price Calculator
Converts a competitor's list price, promo depth and share of days on promo into the average price shoppers actually see over a period, then compares it with yours, for brands and retailers reading a competitor's promo calendar./tools/promo-adjusted-effective-price/Competitor Price Change Detection Lag Calculator
Estimates how long a competitor's price move goes unnoticed at your current check frequency, how many product-days per month you are exposed, and how much revenue is at risk during that lag, for teams deciding how often to check competitor prices./tools/price-change-detection-lag/Which competitor price monitoring approach is right for you?
Eight quick questions about your catalog, your competitors and your team, followed by an honest recommendation on how to track competitor prices and promotions./quiz/Competitor Price Monitoring Setup Checklist
A step-by-step checklist for launching a competitor price and promo tracking program that stays small enough to read and consistent enough to trust./templates/competitor-price-monitoring-setup-checklist/Weekly Competitor Price and Promo Log
A one-row-per-competitor-per-product log for recording list price, promotion mechanics, effective price, and the planned response each week./templates/weekly-competitor-price-promo-log/Disclosure
How this site is funded/disclosure/Legal notice
Publisher and hosting information/legal/Privacy policy
How your data is collected and protected/privacy/Terms of service
The terms that govern use of the service/terms/
Looking for the machine readable version? See sitemap.xml.